Before the internet, a business could set up a sign outside their store, maybe put up a billboard along a well-travelled road, and customers would find them.
In today’s digital world the landscape is more complicated. People look for stores online before they show up in person. Potential customers are getting a first impression of your business before they even see your website, let alone your front door. And often that opinion is being formed from the impressions shared by your least happy customers.
Don’t let someone’s bad day ruin your business. Their bad review can have a lasting impact on your bottom line. Take control of your online presence and make sure your happy customers are the ones who leave you the most reviews.